The Only Place That You Can…

BUILD IT. MARKET IT. CLOSE IT.

Get In Free → See a sparring call
No card required. The training & offer tools are free forever.
LIVE CALL · 04:12
Hard
FRAMEWORK ADHERENCE 2 / 6
The Only System That Shows You How to Build, Market, and Close Your Offers

3 Phases To The Perfect Close.

Most people are stuck in 1 of these phases and blame the other 2 for it not working. Get training, software, and practice for each. In that exact order.

PHASE 01 / BUILD Free
01

BUILD

Research the market before you commit to an offer. Position it against what's already out there. Price it so the math works at the volume you can actually deliver.

→Market & competitor research
→Offer positioning workshop
→Pricing & packaging builder
OFFER CHECKLIST
✓Who it's for, named
✓The problem it kills
✓Positioned against the market
✓A price you can defend
PHASE 02 / MARKET Free
02

MARKET

An offer nobody hears about isn't an offer. Turn the positioning into assets and 1 channel you can run consistently, not 6 you run badly.

→Message & angle development
→Channel selection by capacity
→Follow-up that isn't annoying
PIPELINE · THIS WEEK ▲ filling
Conversations started every week
PHASE 03 / CLOSE Founders access
03

CLOSE

Learn the framework, then run it against AI prospects until it's automatic. They object. They stall. They lie. They don't care that you're practicing.

→The closing framework, start to finish
→Live AI sparring, 4 difficulties
→Scored feedback on every call
CALL SCORE
Framework, in order✓
Objections handled✓
Asked for the close✓
DEAL CLOSED graded
What free actually means

The build and market system is FREE Forever.

Everything you need to create an offer and get people interested is free, forever. You only pay when and if you need a full CRM dashboard, pipeline, reps, and coaching.

FREE FOREVER $0
Entire training library4 hours
Offer research & positioning softwareIncluded
Pricing & packaging builderIncluded
Marketing training & asset workshopIncluded
Every prompt & worksheet, downloadableIncluded
WHAT WILL BE PAID Founders rate first
A CRM seat to actually run the pipelineAt beta
AI sparring hours, scoredAt beta
Reporting dashboardAt beta
CoachingAt beta
The sparring floor

Perfect practice makes perfect.

Sales isn't a script. It's a framework. These aren't "chatbots" that agree with you. They're built on real personas and based on 1,000s of real-world calls. They throw objections. They rush you. They chat you up and make you think it's a good call. If you're not confident they won't schedule with you. If you go off framework, they won't close.

Learn the framework first

THEN MEET DR. DAVID CHEN.

This persona is built to object, stall, and misrepresent his own situation. Watch the video, then see how it grades you below.

→Learn the 6-step framework
→Watch "Isolation" & The Spade get played
→See the $4,000 close
Get In Free →

EASY

Warm referral with checkbook out. Wants to be told what to do next. Fails you only if you call their mom a bad name.

MEDIUM

This is "chatty mcatty." She will make you think the call is going well and keep you off task. If you're not careful you make a friend and not a deal.

HARD

Busy, skeptical, burned by someone, but quiet and respectful. He will listen, but you have to nail the framework or he won't close.

REALLY HARD

DR. DAVID CHEN ▲ On the call above

The "what's this all about, get to the point" guy. He's been burned badly. He will force you to skip around and lose control of the conversation.

How it grades you

Every call is scored against the framework, not against vibes. This is the real scorecard from the call above.

Sparring call scorecard from the Dr. David Chen call: closed the deal for $4,000, 12 of 13 checkpoints passed
The 4 Reasons Deals Don't Close

Only 1 of them is the sales call.

01

The offer was never positioned

You built what you can do, not what a specific person is already trying to solve. No amount of tonality fixes that on the call.

02

The price was set by feel

If you can't defend the number to yourself, you'll discount the second they push. And they always push.

03

Nobody who wanted it ever heard about it

6 channels run at 20% each is 0 channels. Pick the 1 you can run every week and run it.

04

You've never practiced. You've only performed

Every rep you've had was a live deal with money on it. That's not practice. That's a test you can't retake.

The Training

4 Hours of It. FREE.

Same 3 phases for everyone. Different starting points depending on where you're at. No one is left behind. Change the role below and the list changes with it.

Founders get everything free and Founders pricing

Get The Paid Parts FREE for 30 Days.

Nothing on this page is for sale. The paid seats, sparring, and coaching open at beta and you get a Founders rate. That's if you still need us by then. The rates will be announced on the Founders list before anywhere else. My Founders get to lock it. That's not a scarcity trick, it's me paying for you so that I can share your wins.

Join Free →
Ryan RyMac McKinney
RYAN “RYMAC” McKINNEY
Marine · 25 years closing · Featured on Entrepreneurs On Fire
TheOnlyRyMac.com
Why I built this

I'm Tired of Watching Good People Get Bad Training

I started selling door-to-door at 15 and made more than my English and math teachers combined in high school. I joined the Marines and made my first sale online in 2006. In the last 25 years I have fixed "build to close" pipelines for myself and many companies. Some you may have heard of. I have a list of 10,000+ people that have paid me for something that I built, marketed, and sold. It led Entrepreneurs on Fire to track me down and interview me.

I've been ripped off along the way. I chalked it up to learning. The entire build, market, and closing framework is a culmination of 25 years of experience and over $10,000,000 of sales. I don't like showing off money. I'd rather my substance do the talking.

"Everything I'd have wanted when I started is free. You pay me when you need reps and a place to run the deals, not to learn."
Ryan "RyMac" McKinney · A.K.A. TheOnlyRyMac
Straight answers

The questions you're already asking.

What's the catch with free?+

There isn't one, and there's no timer on it. The training and the offer software cost me almost nothing to serve. Sparring calls and CRM seats cost real money per user, so those are what will be paid when they open. If you never upgrade, you still walk away with a positioned offer and a marketing plan.

I already know how to sell. Do I need this?+

If you're closing at the rate you want, no. The other training becomes education, spades to keep in your pocket just in case. It doesn't hurt to refresh or run your offer through the build anyway. It can't hurt and can lead to increased close rates (revenue per conversation). Most stalled deals are lost in the handoff from marketing to sales. Fix the handoff so the deal doesn't stall before the call.

Is talking to an AI actually useful practice?+

It's useful because it doesn't like you. The personas are built from the type of prospect you'd really get on the phone, and they hold their position. They'll stall, deflect, and misrepresent their situation. You can't charm your way through, and unlike a live deal, you can run it again 10 minutes later.

How long is a sparring session?+

Recommended about 10 minutes. Cold call sparring should be less than 5 and the sales calls can run upwards of 15. I close the hardest one in about 10 minutes or so, to give you an idea.

When does the paid software open?+

At beta. Right now we are taking Founders only, and they will get offered the best pricing before anyone else. Their pricing is locked in for lifetime. No matter what.

LEARN TO BUILD THE OFFER, MARKET IT, AND 1-CALL CLOSE IT.

Free gets you the training, offer positioning software, and first-in-line Founders access FREE for 30 Days when the paid seats open.

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The training is open · free forever